July 07, 2025
FREE Content Guide for the Buyer’s Decision Process
by Alyssa Briones
Your content flops because it didn’t meet your audience on where they are in their buyer’s journey.
Some people are seeing your brand for the very first time. Others are still comparing you to competitors or waiting for the next sale. A few might be getting curious, while some just need that final push to “checkout” their order.
With so many different stages in the buyer decision process, how do you know what kind of content to put out and when?
Our content guide is meant to help you out.
The Buyer Decision Process
Also called as the Buyer’s Journey, the buyer decision process is the path from where a customer acknowledged their problem to availing your product as a solution.
From Kindel Media on Pexels.
5 Stages of the Buyer Decision Process
-
Problem Recognition - It’s the first stage where the customer recognizes a need for a product or service.
-
Information Search - They’ll look into the available solution for them.
-
Evaluation of Alternatives - Comparison of options or brands.
-
Purchase Decision - Actual purchase of the product or service.
-
Post-Purchase Behavior - Evaluation of product experience.
What Content Should You Create for Each Stage?
Customers need a different type of content at each stage of their decision process.
1. Problem Recognition
Create problem awareness. Sometimes, customers don't know that they have a problem, or they can’t put it in the right words. Others might already recognize it but haven't made up their mind on what to do about it.
Content Purpose:
- Grab customers’ attention through resonance.
-
Highlight a common problem.
-
Introduce an unmet need.
Content Type:
- Blog post or listicles
-
Carousel posts that educates
-
Relatable memes
At this stage, you’re just helping the customers to name their problem.
2. Information Search
Upon knowing that they do have a problem, customers will start their research. It can be through search engines, shopping apps, or asking family and friends. Their goal is to know what solution is available for them.
It’s the perfect opportunity to capture these high-intent seekers through search ads, or approach them more proactively using lead ads. Learn more about how Sevensharp Creatives can help with that.
From Amina Filkins on Pexels.
Content Purpose:
- Be a helpful expert.
- Build trust by showing the solution.
- Answer their questions.
Content Type:
- Blog guides
- Specified explainer videos
- Intro-level lead magnets (eBook, template, checklist)
- Bite-sized tips
Provide valuable information first, pitch your product after.
3. Evaluation of Alternatives
Now, they will start comparing features, prices, and reviews. Your content must show why you are the best option in the market.
Content Purpose:
- Showcase your Unique Selling Points (USPs).
- Provide social proof.
- Address any objections.
Content Type:
- Easy-to-follow tutorials
- Testimonials and User Generated Content (UGC)
- “Why Choose Us” landing pages
This is your chance to remove doubt. Make the audience feel that choosing you is the right choice.
4. Purchase Decision
They’re ready to buy from you. But at this stage, you have to give them a reason why they should do it now.
Content Purpose:
- Position your brand as risk-free.
- Build excitement.
- Create urgency.
Content Type:
- Limited-time offer announcements
- Flash deals on live selling
- Retargeting ads with benefits
- Satisfaction guarantees from reviews
Your call-to-action must be clear — the best time to buy your product is now.
5. Post-Purchase Behavior
The buyer’s decision process doesn’t end at the checkout. It continues to ensure that you’ll secure their loyalty to your brand.
Content Purpose:
- Increase their satisfaction.
- Encourage reviews and referrals.
- Build customer loyalty.
Content Type:
- Thank-you emails or invitation to community (Facebook group)
- Member-only perks
- Review and referral prompts
A supportive post-purchase experience guarantees repeat purchases.
From Anna Shvets on Pexels.
Conclusion
Use the buyer’s decision process as a guide on creating content. Always remember who you’re speaking to, where they are in their journey, and why your message matters to them. Intentional marketing works best for brands who want to convert leads into a loyal community.
Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.
