In creating the e-detailer, our goal was to help medical representatives present the product clearly and effectively to dermatologists. We were given only a draft copy, and our team created the taglines, most of the write-ups, and the overall design and flow. We also kept the printing requirements and specifications in mind. The content highlights Pynocare’s unique formulation, benefits, and clinical relevance, using clear visuals, simple explanations, and an easy-to-follow layout for both in-person and tablet presentations. 

For this gatefold print out, we focused on making it an easy-to-digest material that could be quickly referred to after the product presentation. The fold-out format allowed us to lay out Pynocare's most important points in separate sections. Designed to be both informative and visually appealing, the material served as a professional reminder of the brand.

This is a fulfilling experience for our team. We're proud of how the process was guided by a clear direction, resulting in smooth coordination. It deepened our understanding of the skincare industry, and gave us the freedom to explore our creativity within a strong marketing framework.

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