It’s hard to imagine growing a brand today without social media. It’s usually the center or the amplifier of a brand’s successful story. A single post can reach thousands of people in minutes. Platforms promise leads, engagement, and the chance to speak directly to an audience. For many, it feels like the most powerful tool available. But attention doesn’t always equal growth. The ease of posting and sharing can be misleading. Algorithms change, trends fade, and audiences move on quickly.
This raises an important question: is social media enough to support long-term brand growth, or is it only one piece of a larger puzzle?
by Kathleen Lacson
by Danica Valle
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