How Social Listening Tools Improve Brand’s Positioning

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Have you ever searched for your brand name just to see what people are saying? Curious (and maybe a little nervous) to find out what the internet thinks? 

Well, you may not literally read your customers’ minds, but you can know their compliments and complaints. You can even use these to change something your customer secretly wishes you to do to position your brand better.  

How? It's all through social listening.